Did you know that up to 30 percent of online bookings are made on days when salons and spas are closed?
Kitomba, the makers of salon and spa software, recently revealed their online booking traffic statistics. They found that 21 percent of bookings are made on a Monday.
“Across all our customers, in the UK, Australia and New Zealand, Monday is the most popular day for booking a hair or beauty appointment on the internet,” said Geoff Bilbrough, Marketing Manager, Kitomba.
A further 8 percent of bookings were made on Sunday, meaning nearly 30 percent of all online bookings are made on days when most salons are closed.
Customers are not only booking during the day, either. The review showed that every hour of every day, in every country there were customer’s booking online - even between the hours of 1am - 3am.
Bookings made through Kitomba’s online booking service peaked between 11am and 1pm, and only declined slowly through to 11pm in the evening.
For salon owners, having the option of online booking means you get to take bookings when you’re closed. You can also take bookings during business hours, as you can take them without having to answer the phone, which gives you more time with clients.
Kitomba Online Booking is a cost-effective way for salons to get online quickly and easily. Specifically-designed for the needs of salons and spas, the appointment book remains completely private and owners get to confirm or reschedule every appointment.
For more information, go here or call 1800 161 101.
Image: Monday is the most popular day for bookings - perhaps this is when we need the biggest pick me up!
Do you see this trend in your workplace?
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